Monthly Archives: August 2014

Eskaton transforms aging experience, hires social media director

Sacramento, CA – Eskaton, committed to innovation in a growing industry of services geared towards older adults, hired Director of Social Media Lola Rain to tackle the shift in consumer demands. “We need to differentiate our services to the public where they interact every day, and today media is being consumed in a totally different way,” said Todd Murch, president and CEO of Eskaton. “We want to educate the children of older adults about ways they can help turn the aging experience into a positive and enjoyable one for their parents. Reaching out into the social networks is the place to do this.”

Lola Rain brings 15 years communications expertise to Eskaton. In 2008, she pioneered testing the power of Facebook proving the platform was essential to developing trust between professionals and their networks while building brand and top of mind awareness. “Word-of-mouth continues to be the number one influencer,” said Rain. “The new generation of media outlets provides many venues to teach the consumer about health, nutrition, safety, and more.”

The emphasis on social media as a way to communicate embraces societal changes and the needs of the aging population. Eskaton’s adoption of technology has already resulted in over 500 seniors learning to use video chat to talk with loved ones face to face.  Hundreds more enjoy the added benefit of smart sensor technology as a safety net that adds peace of mind to their day to day lives. The launch of a new family and community portal is the next planned step in decreasing isolation and increasing socialization for the aging. “We are excited about what the future brings, and we will continue to change our delivery of services as the wants and needs of the aging change,” said Murch.

About Eskaton

Eskaton is a Northern California-based, nonprofit organization with over 45 years of experience. Our dedicated team members provide services and support for nearly 14,000 individuals who live in our communities or participate in our comprehensive Home Support Network.

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Eskaton Collaborates with Sun City Residents to Encourage Aging in Place

Resource Connectors


by Lisa Smith-Youngs, Program Coordinator – Live Well at Home

“Aging in place” has become one of the most prominent trends to emerge since the baby-boom generation began the migration into retirement. Eskaton, one of Northern California’s preeminent senior residential and services providers has begun a visionary collaboration with residents in Sun City Lincoln Hills to prove out how their partnership will contribute to success in navigating later life transitions.

A group of forward-thinking residents in Sun City Lincoln Hills reached out to local experts to determine the best way to meet the information and service needs of their residents in addition to older adults living in the vicinity. After many months of planning, research and discussion, Resource Connectors was born.

Resource Connectors is a collaborative effort of The Lincoln Hills Foundation, Live Well at Home by Eskaton, Right at Home Senior Care and Sutter Medical. As residents encounter health problems and issues that challenge their continued independence, Resource Coordinators are available FREE by phone to provide immediate connections to community resources and screened service providers.

In addition to their 24/7 information support, Resource Connectors provides free Home Safety Assessments and fee-for-service professional care management as well as in-home care services.  Lincoln Hills residents may request an in-home visit with a Resource Coordinator in to discuss their individual concerns. While there, the Resource Connectors staff will evaluate the household and offer advice or suggestions particular to meeting individual safety concerns of the resident.

The project is just one of several current pilots initiated by Eskaton to expand the options which support independence and quality of living for older adults. For more information on the project, contact Sheri Peifer, Chief Strategy Officer at 866-ESKATON.