Sacramento, CA – Eskaton, committed to innovation in a growing industry of services geared towards older adults, hired Director of Social Media Lola Rain to tackle the shift in consumer demands. “We need to differentiate our services to the public where they interact every day, and today media is being consumed in a totally different way,” said Todd Murch, president and CEO of Eskaton. “We want to educate the children of older adults about ways they can help turn the aging experience into a positive and enjoyable one for their parents. Reaching out into the social networks is the place to do this.”
Lola Rain brings 15 years communications expertise to Eskaton. In 2008, she pioneered testing the power of Facebook proving the platform was essential to developing trust between professionals and their networks while building brand and top of mind awareness. “Word-of-mouth continues to be the number one influencer,” said Rain. “The new generation of media outlets provides many venues to teach the consumer about health, nutrition, safety, and more.”
The emphasis on social media as a way to communicate embraces societal changes and the needs of the aging population. Eskaton’s adoption of technology has already resulted in over 500 seniors learning to use video chat to talk with loved ones face to face. Hundreds more enjoy the added benefit of smart sensor technology as a safety net that adds peace of mind to their day to day lives. The launch of a new family and community portal is the next planned step in decreasing isolation and increasing socialization for the aging. “We are excited about what the future brings, and we will continue to change our delivery of services as the wants and needs of the aging change,” said Murch.
Eskaton is a Northern California-based, nonprofit organization with over 45 years of experience. Our dedicated team members provide services and support for nearly 14,000 individuals who live in our communities or participate in our comprehensive Home Support Network.