Signal Hill’s App Breaks New Ground with Old Stories

sr-facebookContact: Mallory Flynn, Signal Hill

Senior Correspondent, a mobile application that revolutionizes how people document, share and learn from the stories of older adults, is now available for Android devices on Google Play.

The groundbreaking social media app, developed by mature marketing experts Signal Hill, provides a “seasoned view of the world” by combining the reporting of older journalists with crowdsourced first-person stories documented by users of all ages. The app includes content from residents of LeadingAge members Pilgrim Place of Claremont, Calif., The Beatitudes Campus in Phoenix, and ABHOW of Pleasanton, Calif.

“We believe that people seek the perspective that comes with age,” says founder and CEO Daniel Pryfogle. “Amid the constant buzz of 24-7 news, people are hungry for the long view, which means context, history and insight born of experience.”

A first in citizen journalism, Senior Correspondent offers a unique social storytelling experience that enlists users in creating a fuller picture of current issues, historic moments and life experiences.

The app enables users to explore news and opinion from older adults, take on assignments to enrich reporting, and publish stories using the photography, video and audio tools of a mobile device. Senior Correspondent curates user contributions on its award-winning website, SeniorCorrespondent.com.

App users can also follow their favorite correspondents, search topics by popular tags, and peruse the day’s headlines from Senior Correspondents across the globe.

“People will find a variety of ways to use the app, including photojournalism and documentary work, oral histories and memoir writing,” Pryfogle says. “As for coverage of current events, we believe the app will help users contribute to reporting that clarifies rather than confuses the news of the day.”

Senior living communities will find special uses for the app, including documenting the stories of residents, engaging residents in “hyperlocal reporting,” and creating intergenerational media projects, Pryfogle says.

“Storytelling is a key practice in the leading senior living communities,” he adds. “The Senior Correspondent app facilitates the documenting and sharing of stories in ways that provide significant benefits in terms of resident well-being, team member-resident connections, and marketing.”

The free app is available now on Google Play.The app will be released soon at the iOS App Store.

 

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