Tag Archives: social media

Signal Hill’s App Breaks New Ground with Old Stories

sr-facebookContact: Mallory Flynn, Signal Hill

Senior Correspondent, a mobile application that revolutionizes how people document, share and learn from the stories of older adults, is now available for Android devices on Google Play.

The groundbreaking social media app, developed by mature marketing experts Signal Hill, provides a “seasoned view of the world” by combining the reporting of older journalists with crowdsourced first-person stories documented by users of all ages. The app includes content from residents of LeadingAge members Pilgrim Place of Claremont, Calif., The Beatitudes Campus in Phoenix, and ABHOW of Pleasanton, Calif.

“We believe that people seek the perspective that comes with age,” says founder and CEO Daniel Pryfogle. “Amid the constant buzz of 24-7 news, people are hungry for the long view, which means context, history and insight born of experience.”

A first in citizen journalism, Senior Correspondent offers a unique social storytelling experience that enlists users in creating a fuller picture of current issues, historic moments and life experiences.

The app enables users to explore news and opinion from older adults, take on assignments to enrich reporting, and publish stories using the photography, video and audio tools of a mobile device. Senior Correspondent curates user contributions on its award-winning website, SeniorCorrespondent.com.

App users can also follow their favorite correspondents, search topics by popular tags, and peruse the day’s headlines from Senior Correspondents across the globe.

“People will find a variety of ways to use the app, including photojournalism and documentary work, oral histories and memoir writing,” Pryfogle says. “As for coverage of current events, we believe the app will help users contribute to reporting that clarifies rather than confuses the news of the day.”

Senior living communities will find special uses for the app, including documenting the stories of residents, engaging residents in “hyperlocal reporting,” and creating intergenerational media projects, Pryfogle says.

“Storytelling is a key practice in the leading senior living communities,” he adds. “The Senior Correspondent app facilitates the documenting and sharing of stories in ways that provide significant benefits in terms of resident well-being, team member-resident connections, and marketing.”

The free app is available now on Google Play.The app will be released soon at the iOS App Store.

 

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Eskaton transforms aging experience, hires social media director

Sacramento, CA – Eskaton, committed to innovation in a growing industry of services geared towards older adults, hired Director of Social Media Lola Rain to tackle the shift in consumer demands. “We need to differentiate our services to the public where they interact every day, and today media is being consumed in a totally different way,” said Todd Murch, president and CEO of Eskaton. “We want to educate the children of older adults about ways they can help turn the aging experience into a positive and enjoyable one for their parents. Reaching out into the social networks is the place to do this.”

Lola Rain brings 15 years communications expertise to Eskaton. In 2008, she pioneered testing the power of Facebook proving the platform was essential to developing trust between professionals and their networks while building brand and top of mind awareness. “Word-of-mouth continues to be the number one influencer,” said Rain. “The new generation of media outlets provides many venues to teach the consumer about health, nutrition, safety, and more.”

The emphasis on social media as a way to communicate embraces societal changes and the needs of the aging population. Eskaton’s adoption of technology has already resulted in over 500 seniors learning to use video chat to talk with loved ones face to face.  Hundreds more enjoy the added benefit of smart sensor technology as a safety net that adds peace of mind to their day to day lives. The launch of a new family and community portal is the next planned step in decreasing isolation and increasing socialization for the aging. “We are excited about what the future brings, and we will continue to change our delivery of services as the wants and needs of the aging change,” said Murch.

About Eskaton

Eskaton is a Northern California-based, nonprofit organization with over 45 years of experience. Our dedicated team members provide services and support for nearly 14,000 individuals who live in our communities or participate in our comprehensive Home Support Network.

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